Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a way to boost their information collection procedures. While it needs extra technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Advertisements, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of user journeys across networks.
In addition, this type of tracking allows businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send, and makes it simpler to adhere to various data regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing professionals make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side monitoring makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be prone to violations and personal privacy infractions.
A server-side radar is a collection of instructions that informs your website's server what occasions to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of information monitoring and gives companies more control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion best attribution models data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and aids make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.