Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional costs, it can result in greater accuracy and more reputable information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less vulnerable to ad blockers.
1. Much more precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular data that is less at risk to disturbance.
This kind of tracking additionally permits companies to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to catch user information straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your web page to collect data from individuals.
4. Easier to apply
Server-side tracking is an information collection procedure that occurs on the internet site's own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the range of information management and provides companies more control over transmission, making it normally more reliable. Therefore, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the YouTube Ads performance tracking same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact data and helps make sure conformity with privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.